Converge Construction

Firstbase Business Services - Case Study

Converge Construction is a Lower Mainland based construction company that offers premium commercial and residential construction services.

Being established for a relatively short period of time, the company contacted Firstbase to assist with a growth strategy along with much needed rebranding.

All of the company’s major branding elements (logo, business cards, brochure, site signs and so forth) were redesigned with a more corporate image in mind.

The company’s new website features an extensive photo gallery of past projects that prospective customers can browse through. Additional features include a project slideshow on the homepage, a recent news section, and testimonial page.

Services Provided

  • Branding
  • Strategic Business Plan
  • Marketing Strategy
  • Business Cards
  • Letterhead
  • Web Design
  • Website Development & CMS
  • Database Research
  • Management Support Services

What they said

Firstbase Business Services - Case Study

Firstbase was able to do exactly what we needed to propel our company to the next level. They worked closely with us from developing a business strategy and marketing plan right through to launching our new brand and website. There aren’t many companies out there that can offer so many marketing solutions under one roof. The Firstbase team has become our marketing department and we couldn’t be more pleased with the results.

William Vroom, principal

Results

The new brand (launched in May 2011) has already helped the company achieve greater visibility in the market and has set the foundation for future growth. Converge continues to work regularly with Firstbase on business development; positive results from these efforts are becoming apparent.

Firstbase Business Services - Case Study

www.convergeconstruction.ca

Rebranding

Firstbase Business Services - Case Study

Along with a new logo all of the company’s major branded elements including business cards, brochure, site signs, vehicle signage were redesigned with a strong consistent corporate image in mind.

Brochure Design

Once the new brand was established a large multi-page brochure was designed using the new corporate colours which included professional photography of a variety of recent projects. An accompanying smaller direct mail brochure was also designed and mailed out to prospective new customers along with a personalized letter introducing the company and its new brand.

Firstbase Business Services - Case Study

Website Design

The company’s new website features extensive photo galleries of past commercial and residential projects. Additional features include a project slideshow on the homepage, a recent news section, and testimonial page.

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