Fraser Valley Gourmet
Fraser Valley Gourmet was founded in 2006. The company produces a premium Almond Butter Crunch candy. Although Fraser Valley Gourmet was producing a great product, the company lacked overall brand awareness and an effective marketing strategy.
In order to achieve the desired level of visibility and subsequent increase in sales, the company acquired the services of Firstbase to assist in the implementation of a complete rebranding program.
Fraser Valley Gourmet was in need of a more professional looking package design. Firstbase’s new box design achieved this while retaining the artisan appearance that had become a key component of the company’s identity.
Another key element of rebranding was a new website that could serve as a primary marketing tool. The company’s previous site was very rudimentary in both design and functionality. Firstbase replaced this with a modernly designed site complete with professional product photos.
In order to achieve the desired level of visibility and subsequent increase in sales, the company acquired the services of Firstbase to assist in the implementation of a complete rebranding program.
Services Provided
- Branding
- Business Plan
- Marketing Strategy
- Packaging
- Business Cards
- Letterhead
- Web Design
- Web Development & CMS
What they said
The new brand and packaging is making a major STATEMENT, it is simply wonderful! The comments from the retailers are amazing…they all totally LOVE the new look.
Katherine Geiger, owner
Results
The new branding, packaging, and website is a vast improvement and since being launched has already yielded positive results – one significant development being that Fraser Valley Gourmet’s Almond Butter Crunch can now be found at all Save-on-Foods locations throughout British Columbia.
www.fraservalleygourmet.com
Rebranding
Our creative teams’ first task was to design a new brand identity program that could be used on all of Fraser Valley Gourmet’s marketing material. The new logo needed to be the focal point on new packaging as well as being able to stand on its own as a corporate identity and used on company stationery as well as the new website.
Package Design
Fraser Valley Gourmet was in need of a more professional looking package design. Firstbase’s new box design achieved this while retaining the artisan appearance that had become a key component of the company’s identity.
Website Design
Another key element of rebranding was a new website that could serve as a primary marketing tool. The company’s previous site was very rudimentary in both design and functionality. Firstbase replaced this with a elegant custom designed site complete with professional product photos.
