Our Team

Greg Spafford Managing Director
Jerry Pedneault Business Development
Stephen Harrison Business Development
Laird Robertson Business Development
Rick Badger Business Development
Scott McKenzie Business Development
Chris Johnston Customer Relations Mgr
Terry Prechel Business Development
Daryl Rose Creative Director
Michael Chard Senior Programmer
Dan Hoy Web Design
Shaun Haagen Marketing Manager
Diane Barrett CRM/Database Manager
Darlene Swanson Database Assistant
Hollie Neil Database Assistant
Bailey Director Of Greetings

Greg Spafford

Managing Director

Greg Spafford is the founding principal and Managing Director of Firstbase Services. The bulk of Greg’s business experience has been in the UK and Europe where he was a resident in London UK for over 20 years.

As a proven leader with more than 30 years of international experience in the business management and consulting fields, Greg has honed his keen business insight with the gristmill of experience.

Greg has developed and implemented effective business strategies and programs for some of the worlds leading organizations, including: British Airways, Pitney Bowes, Herman Miller, Steelcase Strafor, DEGW Architects, Financial Times of London, IBM, International Factors, Barclays Bank, National Research Council of Canada (NRC), to name a few.

Greg provides a strong commitment, passion and personal drive to be of service to owners, directors and shareholders in maximizing the effectiveness, profitability, and benefits of owning their business.

Qualification Highlights

  • Extensive international business experience covering UK, Europe, Canada and USA
  • Developer of a mass media awareness and communication plans across local, national and international regions
  • Superior understanding of Facilities and Construction Management processes and sustainability systems
  • Twenty-five years experience in strategic planning and marketing management consultancy and tactical implementation
  • Twenty-five years work experience in business consultancy, strategic planning, financial planning and business plan development and implementation
  • Thirty years experience in business management
  • Expertise with various media including TV, radio, public relations, internet media
  • Twenty-five years experience in communications programs, product and services launches and promotion for hundreds of clients in UK, Europe, Canada and USA
  • Extensive skills in IT and MIS technology systems and processes knowledge
  • Demonstrable skills in CRM (customer relationship management) implementation programs to facilitate optimal retention and cross selling of services / products
  • Expertise in communication, negotiation, facilitation and management with corporate stakeholders, director, board and senior management level
  • Details oriented and extensive knowledge of procurement and purchasing practices to enable improvements in efficiency and effectiveness
  • Author of several books titled “The Guide to Better Decisions in Facilities Management” and “The Guide to Business Success” and “The Essential Guide to Selling Your Business”.
  • Researched and compiled the largest and most comprehensive databases of businesses (over 600,000 records) with full demographic profiles on key organizations and decision makers
  • Expertise in direct marketing and online marketing communication programs

Knowledge and Expertise

  • Communications (technology, integration, knowledge management)
  • Finance (regard to analyzing, accounting, forecasting, budgeting, auditing and costs)
  • Human and Environmental Factors (environmental, health and safety, workplace dynamics, teamwork, interpersonal behaviors, ergonomics
  • Leadership & Management (telecommunications, purchasing, security, food service, reprographics, building services, transportation, furnishings and equipment inventory, maintenance, and outsourcing management)
  • Operations and Maintenance (physical plant, preventative maintenance, conservation, energy management systems)
  • Planning and Project Management (strategic, tactical and planning of new communication and brand building projects)
  • Quality Assessment and Innovation (total quality management)
  • Product Launch (launching a wide variety of products in a diverse range of industry sectors)
  • Information (research and qualification of database information)
  • Technology (development, implementation and maintenance of Information Technology (IT) systems)