Expanding your business internationally
In today’s global marketplace, many successful firms have expanded and increased their sales revenue by exporting to other countries. Canada’s largest trading partner, the U.S., is usually a first choice and offers enormous potential to increase sales and profitability. However, many exporters are now turning their attention to overseas markets that represent even greater opportunities…
CRM -what is it and why do you need it?
Customer Relationship Management (CRM) is a valuable system that every business should implement. It is a model for managing a company’s interactions with current and prospective customers. CRMs are used to organize, automate and synchronize sales, marketing, customer service and technical support. Studies show that organizations with a fully utilized CRM system can increase sales…
Is your marketing yielding the desired results?
Marketing a business requires many tools and tactics, across many channels. It requires integration, consistency and patience. Not seeing any results? Before you pull the plug on your marketing efforts, here are three reasons why your marketing doesn’t always produce the expected ROI: 1. Lack of integration Your marketing tactics cannot standalone. Email campaigns…