In the fast-paced world of online marketing it can be easy to overlook print marketing initiatives. Yes, though the popularity of offline marketing has decrease it has also become an opportunity for those who are still participating.
Have you noticed how many fewer magazines and print newsletters you are getting in the mail these days? With less mail, more attention is paid to each piece. People still get excited about print; the idea is, “If someone invested enough to print and mail it, it must be important.”