The importance of having a website that ranks highly in search engines has become the most predominant priority of entrepreneurs and corporations today. In fact, if you are not in the top 20 of your category, it is unlikely that you will get any traffic from any search engine. The vast majority of people do not go past the first page in a search result. As such, your site needs to rank in the top 10 to bring adequate visitors to the site.
Google is, undoubtedly, the most important search engine in the world today. A top 10 listing on Google can bring more traffic to your site than all other search engines combined.
When it comes to SEO, content is king. Without rich content, you will find it difficult to rank for specific keywords and drive traffic to your website. Additionally, if your content does not provide value or engage users, you will be far less likely to drive leads and customers. It is impossible to predict how people will search for content and exactly what keywords they are going to use. The only way to combat this is to generate relevant content and lots of it.
There are multiple ways you can use content to expand your online presence and increase your chances of ranking without being repetitive.
Firstbase can assist you in achieving maximum online presence with a minimal amount of financial investment through “organic search marketing”. It is to be noted that moving up in search engine rankings takes time and organic search engine optimization is a long-term strategy. By incorporating search optimization techniques into the redevelopment phase your SEO program you will gain traction towards organic (free) top rankings immediately. An SEO strategy is easily combined with pay-per-click (PPC) for immediate entry into top search engine positioning. See pay-per-click (PPC) strategy for further details.
Contact us to discuss how we can help you develop your SEO strategy and execution.